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Innovation is an in-house endeavour for Daimler Truck 

Deep industry expertise, market knowledge, and cross-departmental collaboration define innovation success for Daimler Truck. By Stewart Burnett

Softwarisation and technologies such as advanced driver-assistance systems have pushed many automakers to increase their capacity for innovation. One of the most popular approaches in this regard has been collaborative hubs, wherein start-ups are concentrated around a single location to conduct proof-of-concepts (POCs). This has produced many success stories. For instance, Volkswagen’s hub in Knoxville, Tennessee, has borne several breakthroughs, including a material structure that can reduce the weight of vehicle frames by up to 60% compared to steel. 

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